Cannibalistic Cereal?

So I just watched a Cinnamon Toast Crunch cereal commercial. And the weird thing I have noticed about these commercials is that they seem to show the "crazy squares" eating the other "crazy squares" up. I noticed this awhile back but I really wanted to make sure I wasn't seeing something else. Nope, I was watching correctly! The cinnamon toast crunch cereal "crazy squares" are portrayed as cannibals!!! I have just become very concerned as to what goes on inside of the commercial people's heads when they come up with these things. I just don't know anymore.....